Hi, I’m Jeff Watkins.

I’m an iOS developer with a passion for building applications users love — not because they’re packed full of features, but because they’re considerate of users’ needs and limitations. My ten years working for Apple helped hone this philosophy, but it’s always been a hallmark of my work.

In the more than 30 years I’ve been building software, I’ve worked on projects as diverse as web sites, back end services, embedded systems, and high-touch user interfaces. In each case, I’ve done my best to channel the needs of the end user, not just the product owner, to ensure the best possible product.